Domain Name Insanity - Does Your Name Really Matter?
Domain Name Insanity - Does Your Name Really Matter? By: Matt DeAngelis
Your domain name is the .com, .net, .org or some other dot something that people use to get to your web site. affiliateblog.com is mine.A group of investors headed by Jake Weinbaum (the guy behind Disney’s go.com) paid $7.5 million for the name Business.com back in 1999, aiming to make it a showcase B2B site. According to their own press they have succeeded. Yes, it’s a terrific name — short, sort of descriptive and easy to remember. There’s some cachet there, but is it $7.5 million worth? That cash could have bought a lot of promotion or branding for whatever name they could have had for ten bucks, or a hundred, or two hundred grand...
Your domain name is the .com, .net, .org or some other dot something that people use to get to your web site. affiliateblog.com is mine.A group of investors headed by Jake Weinbaum (the guy behind Disney’s go.com) paid $7.5 million for the name Business.com back in 1999, aiming to make it a showcase B2B site. According to their own press they have succeeded. Yes, it’s a terrific name — short, sort of descriptive and easy to remember. There’s some cachet there, but is it $7.5 million worth? That cash could have bought a lot of promotion or branding for whatever name they could have had for ten bucks, or a hundred, or two hundred grand...
posted by Chad Holland at 7:36 PM
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