5 New Partners Join Yahoo! Search Marketing Network
One disadvantage that Yahoo! Search has in comparison to Google AdWords is Google’s targeting capabilities for the advertiser are much more refined. Advertisers have more control of who see's their ads through and who doesn’t. Yahoo! has definitely been trying to catch up, i.e. with local search, but they are still a mile or so behind Google.
Nevertheless, the fact remains that Yahoo is a very effective advertising medium if an advertiser wants to reach search users at the very moment they type specific keywords into the search engines. So even though Yahoo! may be behind Google in the ranks, Yahoo still is far more effective than many other online marketing channels. So we'll see how the new Yahoo Search partners play out for advertisers. For more information and tips on pay-per-click or search engine marketing, visit www.BestWebSitePromotion.com